There is a phrase in Malayalam – ഒരു വെടിക്ക് രണ്ടു പക്ഷി meaning taking out two birds with one shot.
Hats of to Mr. K. Senguttuvan, owner of this petrol station and the brain behind this idea, I feel he has shot more than two birds with this single idea.
1. Spread awareness about Thirukkular & his petrol station.
2. Capitalizing on the freebie culture.
3. Capitalizing on the rise in fuel prices which he offers as the prize.
4. Gamification of memorizing couplets.
Please let me know if you found any unique marketing lessons in the execution of this simple idea.